The E-Commerce Blog

More money is wasted on advertising than any other business function. That is not to say businesses shouldn’t advertise but rather people should understand how advertising works. There are many ways to characterize ads, but for our purposes let’s make it simple and separate advertising into two distinct approaches: saturation and emotional. One of the [...]

There is a concept in business that we marketers call the confidence gap. The confidence gap is defined as a potential customers inability to determine whether the products or services of a given company are any better, different, or worse than the competition’s. The confidence gap exists in every imaginable industry and in most cases [...]

“Have a Coke and a Smile” Did reading that make you feel warm and fuzzy? Did you imagine yourself as one of those happy people in a Coca Cola ad sharing a cool, refreshing Coke and some laughs with friends? If so, then you’ve just made the Coca Cola people a few more dollars. Not [...]