The Ecommerce Blog

There is a concept in business that we marketers call the confidence gap. The confidence gap is defined as a potential customers inability to determine whether the products or services of a given company are any better, different, or worse than the competition’s.
The confidence gap exists in every imaginable industry and in most cases the [...]

“Have a Coke and a Smile”
Did reading that make you feel warm and fuzzy?
Did you imagine yourself as one of those happy people
in a Coca Cola ad sharing a cool, refreshing Coke and
some laughs with friends?
If so, then you’ve just made the Coca Cola people a few more dollars. Not directly, but indirectly – through
branding.
Branding [...]

Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.
But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the future of [...]