The E-Commerce Blog

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make [...]

Build a site with plenty of content Firstly it’s pretty obvious that you need to build a site with plenty of content. You’ll also need to have a targeted audience in mind from the outset. My site was aimed at the beginner to intermediate ASP developer. Promote the site You’ll need to promote the site [...]

It is a funny thing with pay-per-click marketing. Marketers spend significant time and money increasing their traffic volume (click-throughs) while focusing less on the website conversion strategies that produce results from the click-throughs. Why is this funny? Because in essence, a “click-through” places money in the pocket of the pay-per-click search engine — only a [...]