The E-Commerce Blog

It is a funny thing with pay-per-click marketing. Marketers spend significant time and money increasing their traffic volume (click-throughs) while focusing less on the website conversion strategies that produce results from the click-throughs. Why is this funny? Because in essence, a “click-through” places money in the pocket of the pay-per-click search engine — only a [...]

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now. Just as an overview, here are some of the benefits marketers are missing [...]

I’ve been writing articles and posting them online for several years. But it took a while before I learned writing well and developing a long list of places to post them weren’t enough. Articles that deliver fresh, specific, how-to are a solid plus for readers. But writing each around carefully-defined keywords is a must for [...]